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Companies
that need to focus on their markets and customers best realize
the desired results by using their marketing budget strategically,
where and when it counts.
The
Customer's Eye serves technology clients who need interim
marketing services from a consultant who is attentive to their
brand, products, customers and market. Clients range from
producers of software, hardware, technology or infrastructure,
to providers of business, technical or application services.
They are young start-ups or established companies. Their customers
may be found in any number of industries, including financial
services, healthcare, life sciences, manufacturing, or transportation.
AUGUST
2001
A recent project was a complete revamp of the corporate website
for Kinera, Inc., a San Jose start-up providing voice-enabling
infrastructure for enterprise access to data, applications
and e-mail. Services provided to Kinera included:
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Positioning
brief development — Gathered internal and
competitive information, and created a brief that clarifies
Kinera's target markets, positioning and marketing messages
Web developer selection
— Wrote an RFQ and project managed selection of a
web design and development firm for the project
Copy writing —
Created the content for a 20+ page multi-level website
Project management —
Managed the creative design and development project for
the new Kinera website, including proofing and testing navigation
of the staged site prior to launch.
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